Colors are associated with our perception which is explained in theories known as color theory. With time people have various associations with different colors like red is mostly associated with danger, brown with rotten food and color green is associated with wealth. If you must have observed, then most of the financial institutes have their logos and websites into blue color. By have same color for all your branding tools you tend to strengthen that color’s association with your brand. You may use the color for your website, logo, storefront, in-store design, and staff advertisements. Let’s see what’s the significance of different colors in world of branding and marketing and how they could enhance your bond with your customers by incorporating them into your websites.

Emotional Aspect of different colors

Here is what emotion each color is associated with due to history of it and how humans perceive it.

• Red is often associated with passion, importance, and attention. It will let your brand have unique distinction and will help it to stand out if used appropriately.
• Orange relates to playfulness and friendly environment. It is also associated with vitality.
• Yellow is associated with happiness and optimism.
• Green symbolizes nature and prosperity in terms of growth.
• Light Blue is associated with trust, openness and tranquility.
• Dark Blue is associated with professionalism, it also symbolizes security and formality.
• Purple stands for royalty and creativity. It symbolizes luxury and realness.
• Pink is not just a pretty color in the world of branding rathe it stands for felinity and youth. It is also associated with innocence.
• Brown is often associated with earthy and old-fashioned. It is also used to show the rugged structure of a brand.
• White symbolizes purity and cleanliness. It is also associated with virtuous and healthy environment.
• Gray is often associated with neutrality. It represents gloom and subdues.
• Black symbolizes power and sophistication. Its gives an edge to your brand when used appropriately.

Although above is the common perception that one associates with these colors but there are many examples present where people could see how by incorporating different elements of design the designers have used them to personify a totally different meaning.

Most telecom companies use blue as their brand color however Orange uses the color “orange” to symbolize their brand. They have intelligently used their complementing color to make their brand stronger and get a distinguish identity in the market.

Spectrums covered by different colors

There is various spectrum that a color may define for your brand. It could be feminine and masculine, the color could be playful or serious, it could distinguish between luxury and affordable brands. A brand could depict your modern or classic product, it could be youthful or mature and it could be loud or subdued.

Choosing an appropriate color will help you communicate your message easily to your audience. Color is the first thing that your audience would consume and define your brand. They would read the text on your website later-on. You must have seen similarity between the colors used by similar kind of company websites that’s because they want to communicate similar messages and cater similar audience.