GOOGLE MY BUSINESS

Google has always been on the top in providing a wide range of astounding applications that help the businesses in remaining intact in some or the other way. Google My Business is also one such application developed by Google.  Now the question may arise that what Google My Business is? Google MY Business, also popularly known as Google Local Places is a free listing tool by Google that helps the businesses to appear on the Google search results. Google My Business is a 3-in-1 Google application that binds three Google applications together: Google Search Engine, Google+ and Google Maps. Whenever the user searches for the local shops or any such places on Google Search Engine, Google lists all the nearby places names along with their contact details, it’s opening and closing hours, customer reviews, company’s location on Google Maps and company pictures.

Need Of Google My Business:

Today, every business, small or large, needs to do some sort of online marketing to show their online presence as the growth of internet users is increasing on a large scale. So, the online business promotion has become a requirement for all types of business owners. Nowadays, people have one online-source to search anything on the internet and that source is Google Search Engine. Just one click on the search engine icon and the users will get all the answers related to their search. The person can be anyone and also can search on anything based on the requirement. A job-seeker can search for the different companies in the localities, a customer can search for the nearby-shops for shopping, a patient can search for the nearby hospital and the list goes on. So, every business entrepreneur needs to get listed on the GMB so that whenever a search is made related to his business, his business details appear in the Google search results. Not only the business entrepreneurs but also the customers are benefited from the GMB. Using such information, the customers can choose the company or shop that gets best fitted to his/her requirements.

Benefits of getting listed on GMB:

1.  Business Promotion:

Today, competition is found in every field of business. Every business entrepreneur wants his/her business to touch the heights of success. And, this can be possible by using good promotional strategies and GMB proves to be one of those promotional strategies for the business entrepreneurs. Through GMB, business entrepreneurs will list all their business details, even related photos and whenever their business-related search is made, all their business details will appear in the search results.

2) Keeps the customers updated and build Customer Interaction:

All the businesses must keep the customers updated about the latest happenings in the company such as new product launches, discounts being offered on specific purchases and so on. The entrepreneurs can share the latest news about products and other things through Google+ and keep their customers connected to their companies. Also Google My Business provides a way for the customers to ask questions related to the company, its products and more and the entrepreneurs can answer their queries. So interaction is built between the customers and the company.

3) Free website creator:

Google My Business provides a way to create a free website for businesses. The business entrepreneurs just need to add details they want on the website and Google My Business will create the website based on the information provided for free. So, the business owners need not spend money on creating a website. Also, the website link appears along with other details in the search results. So, the customers can directly visit the website by clicking on the provided link.

HOW TO GET LISTED ON GOOGLE MY BUSINESS

Step 1: Log into your Google account linked with your business and if you don’t have any Google account then create one.

Step 2: Visit google.com/business and click “start now” button on the top right corner.

Step 3: Provide your business/company name

Step 4: Provide the company location

Step 5: Choose the business category related to your business. This is one of the most important steps as from the selected category Google will decide to which type of customers your business details will be listed when the search is made by the customers.

Step 6: Provide phone number details and the website details (if there is any).

Step 7: Finally, get verified your business by selecting any of the available options such as a postcard, phone, email, instant verification or bulk verification. Once successfully verified by GMB, your business will be successfully listed on Google listings.