GROOVE YOUR E-COMMERCE STORE WITH AMAZING DIGITAL MARKETING STRATEGIES

It was in the 90’s era when internet technology was just a child, the marketers used mass media such as TV, radio and newspapers for business promotion. But after the ’90s, just like an adult human, as the use of the internet started growing on different platforms, digital marketing took birth. Today, digital marketing has not left a single field and e-commerce platform is one of them. But why the e-commerce field needs digital marketing?

WHY E-COMMERCE NEEDS DIGITAL MARKETING?

We are leaving in an era, where watching television or listening to radios have become history. All we have is a mobile phone in our hands. Also, where traditional shops are getting converted into online stores, so why do the marketers not go the digital way!

DIGITAL MARKETING STRATEGIES FOR E-COMMERCE STORE:

1. Search Engine Marketing:

What are the consumers going to do when they need to make an online purchase? The consumers will be visiting their digital friend Google for searching. Then Google will be providing a list of e-commerce websites which the consumers will visit one by one and after comparing the product price and specifications from all the online-stores, the consumer will purchase from their preferred online store. Now, the visit of the consumer to different e-commerce stores will increase traffic to all the websites. But it can be only possible if your e-commerce website appears in the search results of any search engine. Traffic on the road may irritate a person but the consumer traffic on e-commerce store can make the online-retailers delighted. So the visibility on organic search results is important and through visibility, good traffic drives to the website are very much important. This is where search engine marketing comes into the picture. Search engine marketing is a combination of SEO and visibility. Through good content, we can enter the Search engine results and Google Adwords can help in increasing our visibility.

• Affiliate Marketing:

What if the online-retailers give their consumers an overwhelming chance of earning! Yes, you heard it right. Today, many e-commerce websites have started giving an offer to their consumers and that is “Refer and Earn”. Here, people just need to refer to the respected online store to their friends and family. Once the consumers’ friends and family make an online purchase from the referred online-stored, the respected consumer gets to earn a digital discount. This is the affiliate marketing strategy of the online-retailers where the e-commerce store gets affiliated with the consumers. One of the best examples of affiliate marketing is 1mg.com. 1mg has successfully risen its avenue in past one year through “Refer and Earn” affiliate marketing strategy.

• Social Media Marketing:

Raise your hand if you are not familiar with Facebook, Instagram or Whatsapp! Who can forget them! People can forget to eat their lunch but they will not forget to visit their social media applications and check for daily updates. Seeing such madness for social media applications by the users, the digital marketers thought of taking advantage of this madness by using social media applications as the marketing strategy for the e-commerce stores. And, social media marketing proved as a boon for online retailers.

By creating community pages on Facebook, business groups on Instagram and Whatsapp, the online retailers got a chance of connecting the consumers with the e-commerce stores. The online retailers can update the news related to their brands such as upcoming events, discount offers, new product launches and more through their social media accounts and thus, boosting the good amount of sales avenue for the e-commerce store. How can we forget Amazon and Flipkart who brilliantly remaining active on their social media accounts and thus building a bridge for connecting consumers with the e-commerce store?

• Influencer Marketing:

Can you remember your childhood days when you used to watch your favourite superhero character endorsing a bar of chocolate on tv? What would you do after watching the Ad? You would run to the shop the next day to buy that chocolate. Why? Because that character had such a great influence in your mind that you would think that to be a reality. But actually, that was the influencer marketing strategy of the marketers in those days. Today also influencer marketing strategy is applied but digitally by the digital marketers. Also, the medium is changed. In the ’90s TVs were used for influencer marketing but now social media applications are used for influencer marketing.

 An influencer can be anyone like a famous photographer on Instagram or a blogger with a million followers on tweeter. Through the influencers, digital marketers successfully endorse their e-commerce store resulting in a good sum of sales avenue to the online retailers. One of the best examples for an influencer marketing strategy is Gucci, an Italian fashion brand. Gucci finds such influencers on Instagram who can endorse their products by wearing and posting in their everyday Instagram posts, thus creating a great influence on peoples’ mind.

• Behavioural Marketing:

Everyone is aware of NetFlix, a famous media to watch movies and TV shows online. Whenever you visit NetFlix for the second time, you will find a list of recommended shows saying”Shows For You” or “You Might Also Like”. So, how NetFlix is able to create such personalizes recommendations for you? Then, it is your past behaviour on the website that helps Netflix to create a personalized list when you visit it for the next time. This is Behavioral marketing strategy of Netflix of attracting more number of viewers to it. The same marketing strategy is applied by digital marketers in the e-commerce field. This is the reason why every time you visit the e-commerce application for the second time you’ll be finding a list of recommended products. This list of recommended products is designed to form the past search history and the past purchases of the consumers.

5) Content Marketing:

Everyone is knowing Amazon Prime video. Amazon Prime Video is an online movie and TV shows streaming platform by Amazon. Now, a question may tackle in your mind that despite Amazon being a huge e-commerce seller, what was the need for it to start Amazon Prime Video1 Well, it is rightly said that “Becoming NO.1 is easy but remaining to that position is risky”. In this competitive world, where everyone is pulling each other’s legs for success, it has become a need to come up with new inventory ideas and Amazon is doing the same thing. Who doesn’t like entailment in this world? And, Amazon used this trick as a content marketing strategy for driving more consumers to its online store. It’s not only Amazon but many e-commerce platforms using content marketing strategy in some of the other forms. Newsletters and blogs in an e-commerce store are not unknown to anyone. Content marketing is nothing but putting eye-catching content on the e-commerce platform in the form of blogs and newsletters for driving more consumers and increasing sales avenue.

6) E-mail Marketing:

Digital marketers do not want to leave any single communication medium for promoting e-commerce stores and E-mail is one of them. From simple welcome mails to purchase mails, Digital marketers are taking full advantage of E-mails making it a marketing strategy. But how E-mails can be used for an e-commerce store? Then let’s think of Amazon. As soon as the consumers sign up with Amazon, they will be receiving a welcome mail from it. Then based on the past search history of the consumer, Amazon sends personalized product recommendations in the form of mails to the consumers encouraging them to make a purchase. Finally, when the consumer makes a final purchase, Amazon sends a confirmation mail, digital invoice and a beautiful thank you mail for purchasing from Amazon.