HOW AI HELPS IN E-COMMERCE FIELD?

Ever since AI has taken birth in the human tech field, it is leaving its footmarks in every single marketplace. It has not even left the e-commerce marketplace. It is proving to be revolutionary tools for the online-marketers to earn make a good sense of revenue.

So, let me introduce to you some of the AI tools that are creating magic in the field of e-commerce.

1. AI Voice Assistants:

Gone are the days when people used to make searches by typing every single word for product comparisons while making an online purchase. It is rightly said that “Actions speak louder than words”. So, you just put your words into action through your voice and the rest of the search will be made by the voice assistant on the E-commerce website. Through the voice assistant, AI technology takes the online shopping experience of the users to a new level. There is no doubt that Google Assistant, Alexa and SIRI have made voice-based searches to conquer the typing based searches all over the internet. In the same way, the voice assistant has conquered typing based searches on E-commerce websites and Mobile Applications. As the adoption of voice assistants is growing faster by the consumers the online marketers need to fit the voice assistants into their E-commerce websites and mobile application to increase their sales-purchase by providing smoother experience to the customers.

• AI Chatbots:

The only way through which E-commerce companies can provide 24×7 cooperation to their customers is Chatbot. Chatbots prove to be the helping hands for the customers in getting solutions for their problems which they mostly face while making any online purchase. The Chatbots can even make product selection for the customers. Thinking how these Chatbots can help the E-companies in making a good amount of revenue? Then, its best example is eBay. eBay developed its Chatbot named “Shopbot” that helps the customers to search the products by asking different questions like product name, company name and such relevant products details. Based on the answers given by the customers Shopbot will filter the results. This unique Chatbot has taken the online sale-purchase of eBay to the heights of profit.

• AI Visual Search:

There can be a situation where you need to search for a product online but you cannot describe it. So how will it be possible for you to search the required without having any details about it? No need to worry as AI has given a solution for it. AI technology has given its user three ways of making online searches: Type-based search, Voice-based search and Visual search. Yes, you heard it right Visual!!! Now your search will be just a click away. Click the image and related results will be displayed before you in no time. AI visual search proves to be a hassle-free task where you don’t need to type or speak, just open your mobile or tablet camera and click the image to find related products. The best example of Visual based search application is Google Lens. For example, just click an image of any mobile phone through Google Lens application and it will show all related search results in a few seconds. AI technology opened the doors of profit for online sellers by introducing this visually-based search tool in the world of E-commerce.

• Product Recommendation:

Whenever you visit an e-commerce website for the second time you will find a list of personalized recommended products for you saying “Recommendation for you” or “Similar Items”. But have you ever wondered how the E-commerce companies can make such personalized recommendation for every consumer?  Well, it’s AI technology through which these personalized recommendations are possible. AI acts like a spy camera that keeps an eye on the users every small activity like what products they are searching or which products details they looked but not purchased. Every next time user logs into E-commerce web more relevant products are recommended as per their search history. AI collects all the data that has been searched for. The algorithms of AI then use this data for making the recommendation list. The personalized recommendation creates a clearer picture in the consumer mind for shopping their favourite products online. Thus, today users tend to visit E-commerce websites frequently for their online purchases. Through a Personalized recommendation, AI has helped to increase the Huge traffic on E-commerce websites earning a good share of revenue to online selling companies.

• Customer Data Handling:

E-commerce commerce companies not only have to sell products online but also need to collect and keep a huge amount of data every day to day activity in a store-room. Yes, you heard it right. AI has such a potential that it can become a huge store-room for an endless amount of data storage. In e-commerce fields, this data includes the everyday sale of all the products, the amount of products sold in a particular area and the list of products not sold on a particular day. As a storage-room, AI helps in understanding every minor detail of the customer. These minor buying details of the customers help the e-commerce to make regular changes wherever needed and also helps in predicting what would be the next online purchase of the particular customer.

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